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Sharing some of your company’s history is another simple way to engage customers through storytelling, especially for those in the B2B sector. Were your origins remarkable? Has your business been around for many years?

Any hurdles your company has faced, whether surviving a recession or shift in market can not only add interest to your story, but the struggle gives your customers something with which to relate. Maybe you have ground-level employees that carry inspiring stories of overcoming obstacles, and you can share how that represents your company’s values.

This is the kind of priceless content that connects potential customers to your brand.

GE tells its century-and-half history through creative slideshows and visual content, spanning Thomas Edison’s early work to their most recent innovations. Each step along the way is relatable to readers on some level, inviting each to connect with Edison’s work eithic, GE’s commitment to innovation, or proud American business.

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Many businesses today take advantage of videos for promotion. The medium is perfect for tutorials or showing off product features, and is easily shared across the web. Only recently, however, have a handful of companies begun to discover the potential offered by creating short films to tell a more meaningful story.

Short films are one of the best ways to tell stories that spread your message without any advertising. In fact, it is almost beneficial to think of it as non-advertising. These stories could have very little to do explicitly with your offerings, but present your values in such a way people can’t help but connect and share those messages with their social network.